Your website coding has to serve both human visitors and search engine spiders. Search engine spiders are programs sent out by search engines to index your site, and your site’s ranking is dependent on what they pull from your site. You want to have META tags, proper navigational links, site maps, and directories for these spiders to look upon your site favorably. Some search engine spiders are sophisticated to sense confusing navigation, and that can hurt your website ranking overall.
Convenient navigation helps your human visitors as well. Effortless navigation is crucial in keeping people interested in your site, people do not want to work to figure out how to move from place to place on a website. Remember, even though you want to satisfy the search engine spiders and obtain a high ranking so more people can visit it, you want these people to be able to use your website. These human visitors are the ones that ultimately matter, because they will be the ones becoming clients. Search engine spiders only care for your website and law firm marketing insofar as how your website will rank on a search engine.
We follow all the guidelines at Google Webmaster Central to ensure our clients' sites rank as high as possible. |
|
Legal SEO RSS Feed
