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Keyword Research and Selection
Law Firm SEO |
2013/08/30 14:05
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Search engine spiders index search results pages through keywords and key phrases, and people enter queries in a search engine consisting of those same keywords. For marketing your law firm and raising your ranking in organic search, you need to research and figure out what type of keywords people would be typing to find your services. For example, if you are practicing real estate law serving the Greater Los Angeles area, you can incorporate “Downtown Los Angeles Real Estate Lawyer” into your website copy, instead of having just Los Angeles lawyer. The more relevant keywords you have on your website, the higher the chances people will find you. The Legal SEO Service will do the extension keyword research necessary so your law firm will have the most comprehensive search engine optimization marketing plan. We have years of experience in this area so we can formulate a thorough keyword list and incorporate it into your website content quickly and easily.
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Website Coding and Design
Law Firm SEO |
2013/08/30 14:05
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Your website coding has to serve both human visitors and search engine spiders. Search engine spiders are programs sent out by search engines to index your site, and your site’s ranking is dependent on what they pull from your site. You want to have META tags, proper navigational links, site maps, and directories for these spiders to look upon your site favorably. Some search engine spiders are sophisticated to sense confusing navigation, and that can hurt your website ranking overall.
Convenient navigation helps your human visitors as well. Effortless navigation is crucial in keeping people interested in your site, people do not want to work to figure out how to move from place to place on a website. Remember, even though you want to satisfy the search engine spiders and obtain a high ranking so more people can visit it, you want these people to be able to use your website. These human visitors are the ones that ultimately matter, because they will be the ones becoming clients. Search engine spiders only care for your website and law firm marketing insofar as how your website will rank on a search engine.
We follow all the guidelines at Google Webmaster Central to ensure our clients' sites rank as high as possible. |
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Content Optimization
Law Firm SEO |
2013/08/30 14:04
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| Your website is all about its content. Without content, your website is just an empty page that serves no purpose. Content irrelevant to your law firm and its marketing is pointless as well, because it will just waste space and potentially lower your rank in search engine results. The Legal SEO Service recommends you keep your website updated with current information, in addition to having news updates of your latest cases or achievements. Updating not only raises community awareness of your actions but it will make your website rank higher in major search engines as well. The Legal SEO Service will make certain your content is always search engine optimized for the greatest visibility. Make a name for yourself in the legal and online world. Law firm marketing online is not just about advertising, it is about making it easier for your clients to find the help they need. |
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